Engage and grow with the right social media agency.

Social media has evolved into more than just sharing experiences. According to Global Web Index, social media is the second biggest source of online product research. Read more ...

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42% of people conduct their product research on social media platforms.

(Global Web Index, 2018)

Ready for a social shopping spree?

The rise of e-Commerce on social media (a.k.a. social commerce) has been astronomical. According to Smart Insights, 30% of people say that they purchase products directly through social media platforms. Read more …

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social commerce is projected to grow to a $604.5 billion market in the next 7 years

Here comes the boom.

As it stands, social commerce is an $89.4 billion market. But get this, it’s projected to grow to $604.5 billion in the next seven years. It’s already widespread in Asia, with one third of e-commerce transactions in Thailand done through social media such as Instagram. Read more …

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Ambitious social strategies driving results.

20%

above benchmark CPE.

49%

above target ER.

364%

new users to site.

27.67%

decrease in CPA.

Don’t shoot the messenger…

…but definitely use it in your social media marketing mix. Remember how people are doing product research on social media? Well, with this channel’s ease of communication between brand and user, potential customers are contacting businesses directly to aid with their research. According to HubSpot, 39% of social media users expect a response within 60 minutes. The problem is, brands are rarely responsive when people reach out via direct message. Read more …

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39% of social media users expect a response within 60 minutes
Build a following before your competitors do

Test the social media waters.

Taking a hands-on approach and getting stuck into emerging platforms is not only something that we support, but that we advocate. Various untapped markets are lying dormant, waiting for your brand to capitalise on the opportunities they provide. Two years ago, TikTok was classified as a ‘new’ platform. Now it’s worth $250 billion and has one billion monthly users. Read more …

Growth hack.

Reserve 10% of your media budget to test new platforms and experiment with audiences outside your main target demographic.

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Manage the community, or it will manage you.

While brands do a decent job responding to comments on their organic content, they frequently forget their ads need love too. Active community management allows your brand personality to shine. But more importantly, it has the potential to change the mind of your critics AND convert them into buyers. Don’t underestimate the power of conversation.

How to prepare for a social soirée.

Keep an ear to the ground.

It doesn’t do your brand any favours to be separated from the action. Venture into the trenches. Research what your consumers are saying about you online. Find out what needs addressing. Or, if there aren’t enough hours in the day to monitor this type of activity, partner with an agency that specialises in this.

True utilises social listening tools to track what conversations your audience is having about your brand in real-time. On one hand, we are able to extinguish any immediate fires that may arise online. On the other, we get valuable information straight from the horse’s mouth about your company that we’re able to implement or address in future campaigns.

Get granular.

The targeting capabilities of walled gardens like Facebook are immense. With valuable first-party data (information you’ve sourced yourself from your own platforms), we are able to upload audience overlays to these platforms and create hyper-specific audience segments. This will help expand on your current audience, with a very high chance that these new users will be receptive to your brand.

By going granular in your metrics (or the nitty gritty, as True likes to refer to it), you’re also able to measure the results that truly matter to your brand. For example, YouTube allows you to see at what point people exit your video. TikTok gives you access to the songs your followers are listening to. By analysing and applying these insights, you become closer to producing the content that your audience wants to see from you.

We’re all in this together.

While social media marketing requires a whole approach of its own, it’s important that this integrates with your overall digital media strategy. Ensuring this adheres to the practices you’re carrying out in your SEO strategy and any other elements of your digital marketing mix is crucial.

Your messaging amongst all aspects of your digital campaign must be consistent and not leave any room for misinterpretation. True considers every element of your campaign and how it reflects your business ambition and campaign objective. That’s how you establish the foundation for your next stage of growth.

as a digital strategy agency, we thrive on reaching unique audiences

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