Programmatic marketing. Maximise impact, minimise spend.
Programmatic has a bad rep. Businesses hear the average click-through rate is 0.5%. And that’s true, if you don’t have a plan. Read more …
Truth be told, programmatic advertising can be one of the fastest and most cost-effective elements of your digital marketing mix. No, really. If you don’t believe us, in Australia in 2021, programmatic is 70% of all digital advertising spend. Yeah, we weren’t kidding. Read more …
Programmatic and DCO, a True partnership.
Leveraging our partners' abilities and utilising tactics like dynamic creative optimisation (DCO), we are able to test hundreds, even thousands of variations of ads. This creates highly customised experiences for your audience, which in turn makes the likelihood of achieving your conversion goals higher. Not a lot of agencies have this capability.
Don’t underestimate the power of mobile marketing. With its flexibility in features such as cookieless tracking/targeting, you’re able to reach consumers while they are in transit and in-app/in-game.Talk to a strategist
Client growth on display.
increase dwell time.
Programmatic reaches anyone, anywhere, anytime.
Need to specifically target people who purchased dog collars on Amazon? No problem. How about males aged 18-30 with an iPhone who live within 5km of a gym? Easy. No matter who your audience is, whether it’s broad or niche, programmatic will be able to get their eyes onto your brand.Talk to a strategist
The life of the first-party.
If you’ve kept an ear to the ground in the digital space, you’ve probably heard third-party cookies will be phased out by 2022. This has created a paradigm shift into collecting first-party data, or data sourced by your own platforms. Read more ...Tell me more
Programmatic ad revenues now account for 80% of all digital display advertising dollars.
2018 IAB Internet Advertising Report
While the potential of programmatic advertising is undeniable, it’s important that you’re measuring (and holding us accountable to) the right KPIs. Those that are reflective of your business ambition. If brand awareness is your end goal, having a low CPM and CPC is excellent. But if you’re after sales and conversions, this is obviously not good enough.Read more ...
Here’s a little display-by-play.
The secret to growing your audience.
We know you’re pretty confident in who your target demographic is. But there may come a time in the near future when you want to expand your horizons. Reach more people. The question you ask yourself is: “Where would I even begin?”
The answer lies in second and third-party data. Using this information, we are able to expand on all your hard-earned first-party data, using those insights to make educated decisions on which second and third-party data we want to access and apply to your advertising. This will help grow your existing audience and potentially open your brand up to new ones.
Time to get creative.
The most strategic programmatic advertisements with the perfect media placements won’t mean a thing if you don’t have creative that resonates. It’s vital that both the creative and digital aspects of your ads are working in synchronisation with each other. We have a belief at True that digital media planning and execution, including programmatic, should never be separated from creative, whether that’s with internal teams or via your agency partners.
With True being a full-service agency, we see the efficiencies that combining digital media with digital creative can accomplish. There have been instances where we’ve optimised creative in almost real time. With one point of contact and multiple teams working to the same business ambition, efficiency is almost a given.
It’s all about transparency.
With real time results and bidding via our open market, True’s clients enjoy complete transparency and advanced features only a handful of agencies in Australia have. As well as the aforementioned DCO, your campaign will also have the ability to target IP, narrow postcodes to contextual keywords and split test video.
Features such as these will help accelerate your brand’s growth by optimising your hardest-working ads and pushing those to the forefront of your campaign.
Building your inventory.
While the open exchange is a level playing field for all advertisers, there is another avenue to getting your ads seen in highly sought-after places. The private route.
Using our existing partnerships, True is able to create private deals with highly engaged publishers. The programmatic mix now extends beyond just traditional display. It includes extended video inventory, programmatic TV, audio and even billboards. Securing these desirable placements for your brand will increase its exposure and grow your brand awareness while also being cost-effective.
Put on your frequency cap.
Too much of a good thing. Brand fatigue. Whatever you want to call it; it exists. When consumers lay their eyes on your ads one too many times, they’re more inclined to lose interest in your brand. That’s what frequency capping is here for.
Frequency capping allows you to limit the amount of times your ad is seen per day (or during an allotted time period). Capping your frequency will help you maintain a positive brand image and a better click-through and conversion rate.
What is Programmatic Marketing?
Programmatic marketing uses automated, real-time bidding and placement platforms to buy and sell digital ads that run ads across a variety of channels to targeted audiences.
So who should use Programmatic Marketing?
Programmatic marketing can be used effectively by small, medium or large businesses that are looking to reach and speak to a relevant and highly targeted audience.