Hi, we’re True, an award‑winning digital marketing agency.

Accelerated growth for ambitious brands.

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Increased performance requires a deep understanding of the customer and their journey along with a distinctive brand position and captivating brand narratives.

Increased performance requires a deep understanding of the customer.

Creative isn’t simply ads anymore. Brands need to create both advertising and content that delivers a shared value exchange between brand and consumer. Humour, inspiration, information are all fair exchanges of value.

Hydralyte

McVitie's

Humble and grateful.

Growth is our focus, but it’s nice to have been recognised along the way. Although not the reason we do what we do, it feels super good to know that the work we create with our clients is seen as some of the best out there.

B&T Awards

Best Digital Campaign of the Year - Hydralyte

Winner

CHP Diamond Awards

Best Digital & Social Media Campaign - Hydralyte

Winner

AdNews Awards

Small Agency of the Year Independent (Headcount Under 25)

FINALIST

B&T Awards

Best Digital Campaign of the Year - Luna Park

FINALIST
our digital marketing agency builds brand culture like the colour run
Case study:

The Color Run

ROI $12 for every $1 spent.

This international 5K fun run needed to efficiently drive ticket sales to consumers across Australia and New Zealand. The challenge? People saw the event as a one-off activity, so repeat purchases were in jeopardy.

This international 5K fun run needed to efficiently drive ticket sales. The challenge? People saw the event as a one-off activity, so repeat purchases were in jeopardy.

true is a digital marketing agency that builds brands like petbarn
Case study:

Petbarn

$3.7m increase in sales.

This summer campaign relied on ‘consistency of message’ across all channels to deliver sales and get behind their annual Tree of Hope Appeal.
The challenge? Creating a campaign engaging enough to cut through the normal holiday hoopla.

This summer campaign relied on ‘consistency of message’ across all channels to deliver sales. The challenge? Creating a campaign engaging enough to cut through the normal holiday hoopla.

Growth at a glance.

True has helped some of Australia’s most well known brands grow their audience, revenue, share of voice and performance. We are obsessed with driving efficient growth through data and captivating brand narratives.

Talk to a strategist

84%

increase attendance YOY.

179%

to conversion target.

37%

reduction in CPE.

$3.7m

YoY increase in sales.

24%

growth in sales YoY.

The big three.
About us:

The big three.

Our CEO, Eric Stephens talks about the three things clients are looking for in an agency partnership.

 

Growth is driven by ambition.

We start with the business ambition and work backwards. It’s about identifying not only what you want to achieve, but at what cost your company can afford to realise that ambition. Returns matter.

Purpose beyond profit.
About us:

Purpose beyond profit.

We believe that doing good work must be linked to doing good in the world. This year, because we live in a land girt by sea, True is on an ambitious mission to help clean up the oceans.